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Customer Stories - Testing for Nutrition and Health

When the Ratcliffe's adopted Rocco as a puppy their vet
recommended they do a Wisdom Panel DNA Test to
find out what breeds he was. Knowing his make-up helped
them to plan for his nutritional needs and growth

as well as watch for joint issues.


Customer Stories - Testing for Behavior and Training

With all the young kids in Happy's household, the Dowlings
wanted to develop a strong training program.
Using a
Wisdom Panel DNA Test to learn more about the breeds in
his make-up helped them do just that!


Important Notice: Deprecation of on April 1st, 2024

Dear Valued Business Customer,

This note is to let you know that we will be discontinuing our services at on April 1st, 2024. We understand that this news may come as a surprise and inconvenience to you, and we want to assure you that our team is prepared to assist where needed to ensure a smooth transition.

We are committed to providing our "Business to Business" clients with the best possible experience, which is why we have created the new B2B client portal for our partner businesses. All currently active B2B partner businesses should have received login information and instructions on the use of this new portal, which launched summer 2023.

We know that this may cause some inconvenience, and we apologize for any disruption this may cause; our partner resellers can reach out to the business-to-business support team at with any questions.

Shelter/Rescue partners:

We appreciate the collaboration and partnership we have enjoyed with our shelter/rescue partners over the years and thank you for your loyalty; at this time we do not have a shelter specific product, but our team can help you decide if one of the currently available Wisdom Panel products will work for your shelter/rescue. Shelter/Rescue business partners may reach out to the general customer support team at with any questions.

All unused shelter samples can now be activated at (you may need to create a new account). Please reach out to our customer care team at 855-619-1884 if you have trouble activating.

We want to thank you for your understanding and continued support. We appreciate your loyalty, and we're confident that our new platform will provide you with an even better experience.

Warmest regards,
The Wisdom Panel B2B Team